Social media marketing is becoming one of the most effective methods for businesses to reach customers. It can be difficult, however, to decide between traditional marketing and social media marketing if you want to find the best balance between getting your message across and saving time. In this post, you will learn how social media marketing works and how it can help your business.
The benefits of using social media marketing are manifold. Besides the aforementioned reach and engagement potential, social media marketing in Dallas can help build relationships with customers and partners, create better customer service experiences, and generate leads or sales.
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A study by thesocialwebmedia.com found that brands with a presence on Twitter have 38% more followers than brands without a Twitter presence. Moreover, those with a stronger Twitter following are 63% more likely to have engaged followers than those with weaker followings. This means that if you’re not already using Twitter as part of your social media marketing strategy, you should start now!
Twitter also allows for quick response times; in 2013, businesses with active Twitter accounts responded to tweets within an hour 42% of the time, compared to 28% for businesses without active Twitter accounts. That means if you have important updates or questions about your brand or product that you want to share with your followers quickly, Twitter is definitely the platform for you!
Another big advantage of using social media platforms like Facebook and Google+ is their ability to drive website traffic. According to Socialbakers, engagement on social media sites drives more organic website traffic than any other form of online advertising.