A brand identity is an essential part of any business's establishment. Your brand identity builds loyalty and inspires trust. It also allows you to be easily recognized and remembered for your services.
To create a brand identity, you should evaluate the following.
Name- All businesses need a unique name. Even independent consultants. You can choose to use your full name, your last name followed by a description of your services, or a fictitious name. However, it is important that your name will be consistent across all the sources.
Logo- It is a visual symbol that represents your company. A logo typically contains the business name and an image that is relevant to the services being offered. Logos may be as simple and straightforward as the business name, which is usually written in a particular font. You should choose a simple logo that will look good in small sizes or in black and white. Complex logos can cause visual appeal issues.
Slogan or Tagline. A tagline is a phrase that appears with the business name on printed materials. It describes the business and evokes an emotion. Your taglines are a great way to differentiate your business from your competition by highlighting the key benefits and features of your services. Your taglines should be concise, memorable, and simple. Your taglines should stand the test of time and be able to last for many years.